Download Ebook, Epub, Textbook, quickly and easily or read online full books anytime and anywhere. Click GET BOOK button and get unlimited access by create free account.

Title Routledge Handbook of Hospitality Marketing
Author Dogan Gursoy
Publisher Routledge
Release 2017-10-02
Category Business & Economics
Total Pages 628
ISBN 1315445514
Language English, Spanish, and French
GET BOOK

Book Summary:

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

More Nooks:

Introduction to the UK Hospitality Industry: A Comparative Approach
Language: en
Pages: 226
Authors: Bob Brotherton
Categories: Business & Economics
Type: BOOK - Published: 2012-09-10 - Publisher: Routledge

'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic.
Welcome to Hospitality: An Introduction
Language: en
Pages: 560
Authors: Kaye (Kye-Sung) Chon, Thomas A. Maier
Categories: Business & Economics
Type: BOOK - Published: 2009-03-18 - Publisher: Cengage Learning

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the
Operations Management in the Hospitality Industry
Language: en
Pages: 280
Authors: Peter Szende, Alec N. Dalton, Michelle (Myongjee) Yoo
Categories: Business & Economics
Type: BOOK - Published: 2021-06-10 - Publisher: Emerald Group Publishing

From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. This introductory textbook provides students with fundamental techniques and tools to analyse and improve operational capabilities of any hospitality organization.
Routledge Handbook of Hospitality Marketing
Language: en
Pages: 628
Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.
The Cornell School of Hotel Administration on Hospitality
Language: en
Pages: 512
Authors: Michael C. Sturman, Jack B. Corgel, Rohit Verma
Categories: Business & Economics
Type: BOOK - Published: 2011-03-31 - Publisher: John Wiley & Sons

This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School