A Sociology of the World Rally Championship by H. Naess
|Title||A Sociology of the World Rally Championship|
|Language||English, Spanish, and French|
Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.