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Title Successful Customer Relationship Management Programs and Technologies Issues and Trends
Author Eid, Riyad
Publisher IGI Global
Release 2012-03-31
Category Business & Economics
Total Pages 358
ISBN 1466602899
Language English, Spanish, and French
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Book Summary:

"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.

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