Successful Global Account Management by Kevin Wilson
|Title||Successful Global Account Management|
|Publisher||Kogan Page Publishers|
|Category||Business & Economics|
|Language||English, Spanish, and French|
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?