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Title Trustworthy Online Controlled Experiments
Author Ron Kohavi
Publisher Cambridge University Press
Release 2020-04-02
Category Computers
Total Pages
ISBN 1108590098
Language English, Spanish, and French
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Book Summary:

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Title Trustworthy Online Controlled Experiments
Author Ron Kohavi
Publisher
Release 2020
Category Social media
Total Pages
ISBN 9781108653985
Language English, Spanish, and French
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Book Summary:

"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions"--

Experimentation Works by Stefan H. Thomke

Title Experimentation Works
Author Stefan H. Thomke
Publisher
Release 2020-02-18
Category Business & Economics
Total Pages 256
ISBN 9781633697102
Language English, Spanish, and French
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Book Summary:

When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services. As Harvard Business School professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage. How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experiments each day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns. Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating.

Title CHI Conference Proceedings
Author
Publisher
Release 2003
Category Human engineering
Total Pages
ISBN
Language English, Spanish, and French
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Title Information Technology Tourism
Author
Publisher
Release 2006
Category Information technology
Total Pages
ISBN
Language English, Spanish, and French
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Title Zeitschrift f r Soziologie
Author
Publisher
Release 2011
Category Sociology
Total Pages
ISBN
Language English, Spanish, and French
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Book Summary:

Title Dissertation Abstracts International
Author
Publisher
Release 2009-05
Category Dissertations, Academic
Total Pages
ISBN
Language English, Spanish, and French
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